In the e - presentation that my group did for the E Marketing class and that can be seen at the following link ,http://www.youtube.com/watch?v=IfgRs-EeynY, it is mentioned the importance of web site design in order to make it user friendly. While it is known that flashy things will do more harm than good, I believe it is pretty difficult to come up with a definition of the "right" design. It all depends on the targeted customers that will eventually use the website, as well as the purpose of these websites. Colorfoul websites will help in the fashion industry ( http://www.victoriassecret.com/) while more neutral tones tend to be used for online media ( http://online.wsj.com/home-page ).
Also, I think that important search engines like Google, Yahoo and Bing kind of have the "first mover" advantage. They accustomed the customers to a certain layout order and certain features. Hence, every new web site has to follow the standards previously imposed. However, there is need for certain amount of innovation and risk taking to make a difference. I still remember when Facebook decided to re design the web page. There were groups formed requiring that the old design should be used again. The new features provided by the new face of the web page encountered a lot of resistance from the end users. However, with time the customers get used to new features and if these are helpful, they end up liking them.
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I agree on having the right design for the right customers. Look, for example, at Craigslist. Despite the fact of being really popular, the web site still has that "college dorm project" look.
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